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Coaching means different things to
different people. Through David Key Coaching you
can be guaranteed that the coaching you receive
will be conducted by fully qualified coaches trained
in the most effective methodologies.
All coaches within the partnership are keen to ensure
that the coaching industry generates increased credibility
through customer satisfaction. We are keen to ensure
that more and more people achieve real results in
their life.
This part of the site provides us with the opportunity
to outline just some of our beliefs and opinions
which we hope will help you decide if coaching is
right for you. They cover everything from our view
on why misconceptions have developed around coaching,
how regulation could help enhance the uptake of
coaching in the UK and why traditional sales training
is not effective useless without ongoing coaching
support.
We would also be interested in hearing your views
and opinions on coaching, so please feel free to
email DKCP.
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All companies heavily invest in sales
training. After over 16 years in sales and sales
management David Key, founder of the David Key Coaching
Partnership, has been on plenty of courses, everything
from TAS to Power to Influence and Miller Heiman.
He was always amazed at how ROI was measured –
‘how did the course go’ was the usual
method. The extent of feedback from sales executives
to their employers is equally casual. With little
follow-up or support following sales training courses
the momentary high is usually short-lived –
often so short-lived the results are not even seen.
Companies must not relinquish responsibility for
sales and staff performance to a sales course.
David Key has discovered that through the support
of a coach the effectiveness of training is significantly
increased. Research demonstrates that performance
is increased by up to 25 per cent after a training
course. With the addition of coaching over the following
three month period performance is increased by as
much as 88 per cent.
Why is this the case? |
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Coaching is not about ‘telling’
sales people what to do, it is about identifying
their goals and empowering them to develop
a plan to achieve them |
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Coaching helps sales people
to incorporate the sales techniques they have
learned into a framework which works for them
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Coaching is a sustained approach
which emanates from the individual and informs
their behaviour, it is not about imposing
behaviour |
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| It is this approach which makes coaching
so effective for both personal and business needs
and objectives. |
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For too long coaching and 'life coaches'
have been seen by many as the next fad from the
US for those who indulge most of their time - and
quite a lot of money - managing the gardener, cleaner,
therapist and personal shopper.
Popular television shows - such as Celebrity Fit
Club - perpetuate the image of 'the Coach' as someone
who will provide the answers and motivation to all
the problems life may throw at you.
However, this is a misrepresentation of what is
the UK's fastest growing professional services sector.
The reality of coaching, and how it is used, is
very different: |
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Coaching is used by many business
executives and individuals to help them achieve
their goals, both personal and business |
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Productivity and improved morale
can be significantly improved by effective
coaching techniques |
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There are only 65 qualified
master corporate coaches, trained by The Coaching
Academy, in the UK (all David Key coaches
have been trained by the Coaching Academy)
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Coaching is not prescriptive
and does not provide answers, instead it empowers
individuals to develop the answers for themselves
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| Regulation could play a fundamental
role in addressing some of these issues and providing
customers with a quality stamp. |
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Imagine if doctors, lawyers and accountants were
not regulated. Anyone could set up and call themselves
a doctor, lawyer or accountant.
This is the reality for Coaches in the UK today.
As a result, the coaching profession is suffering
the same level of scepticism and credibility challenge
that psychologists faced in the 1960s.
This is despite the fact that many business people
use coaches today to help them improve both their
individual performance and that of their businesses.
However, for many individuals that would like to
use the services of a coach there appears to be
little consistency in the sector and confusion about
coaching and what it is that qualifies someone to
be a coach.
Through effective regulatory change, choice for
buyers of coaching services could be made much simpler.
Why is regulation important? |
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Ensure that those organisations
and individuals that use coaching services
have a hallmark of quality |
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Provide a consistent level
of quality service across the coaching sector
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Prevent fraudulent people setting
themselves up as ‘life coaches’
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Guarantee that those coaching
are using the correct techniques ie not using
counseling or other methods with clients.
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| As we believe so strongly in the
need for regulation to ensure that coaching customers
have access to quality coaching in the UK, David
Key is actively lobbying for change in this area.
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